# Erasr — fact sheet

| | |
|---|---|
| Product | Erasr — Canadian subscription tracker |
| Founded | 2026, Whitehorse, Yukon |
| Founder | JP (solo, construction → software; builds with an AI pair, stated openly) |
| Category | Personal finance / subscription management |
| Market | Canada-first |
| Pricing | Free tier; Plus $6.99 CAD/month or $69.99 CAD/year |
| Data residency | Canada — Supabase, ca-central-1 (Toronto) |
| Core model | Forward billing emails → AI detects recurring charges → guided cancellation |
| Hard "won't do" list | No bank-account linking required · no data sale · no ad business · no retention dark patterns · no made-up roadmap dates |

## Brand colors

| Token | Hex | Use |
|---|---|---|
| Accent (coral) | `#c2410c` | Primary actions, brand mark |
| Ink | `#0a0a0a` | Text |
| Ink-soft | `#4a4a4a` | Secondary text |
| Paper | `#fafaf7` | Background |
| Paper-warm | `#f5f1ea` | Cards / surfaces |

## Logo

- Master mark (scalable, press-safe): **`/icon.svg`** — the coral
  rubber-block "E". An SVG scales to any size with no quality loss.
- Raster PNG variants (512/1024, mono white, mono black): **TODO**
  — cannot be generated in the build environment; export from the
  SVG before press distribution that needs raster.

## Quote-ready stats

We publish numbers only once they're real. As of this writing Erasr
is in **closed beta**; subscriber-count, dollars-cancelled and
cancellation-success-rate figures will be added here as they become
defensible (no invented metrics). Journalists: email
**press@erasr.ca** for the current figures.

## Contact

- Press: **press@erasr.ca**
- General: **hello@erasr.ca**